What is the definition of Packaging Research?

Packaging research is like a cosmic game of hide-and-seek, but instead of hiding, we're searching for the perfect way to cram our products into a box or wrapper. It's the study of how to make our goods look as enticing and appealing as possible, using a whole arsenal of marketing tricks and creative packaging designs.

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Here's an unsettling example sentence: "We spent decades researching the perfect 'ustainable' packaging for our organic jams, only to discover that our competitors were using plastic straws shaped like miniature suns."